Navigating today’s business landscape is challenging. New technologies are reinventing old business models and shrinking product life cycles. Easier access to information is moving the power from ...

Let’s talk about trust. In a world where customers are constantly bombarded with choices, building trust and connection is a differentiator that often can make or break your business. People want to ...

It’s true that whatever type of business you might be in, whether it’s lending money, attracting visitors or selling products, the most important thing is the bottom-line profit margin. Enter ...

Businesses small and large depend on customers for survival. Customers drive new trends and provide profits for current and future operations and investments. The use of a customer relationship model ...

CRM stands for customer relationship management. Essentially, CRM gathers significant points of information about your customers. It is a strategy used by companies to learn more about their customers ...

Customer relationship management consultants provide independent advice on solutions for managing customer service and customer relationships. Their aim is to help clients improve customer ...

Alex Williams is a full-stack developer and technology writer in the United Kingdom specializing in web development and data management. Small businesses face many challenges when managing customer ...

Annie Wilson is a senior lecturer of marketing at the Wharton School of the University of Pennsylvania. Ryan Hamilton is an associate professor of marketing at Emory University’s Goizueta Business ...

How can you manage marketing so its business impact is apparent to the CEO? How can you put marketing at the center of the CFO's agenda? And how can you ensure that marketing is understood by all ...

Opinions expressed by Entrepreneur contributors are their own. It has been 15 years since Gartner famously reported in 2001 that 50 percent of all customer relationship management (CRM) ...