Navigating today’s business landscape is challenging. New technologies are reinventing old business models and shrinking product life cycles. Easier access to information is moving the power from ...

CRM stands for customer relationship management. Essentially, CRM gathers significant points of information about your customers. It is a strategy used by companies to learn more about their customers ...

Let’s talk about trust. In a world where customers are constantly bombarded with choices, building trust and connection is a differentiator that often can make or break your business. People want to ...

Businesses small and large depend on customers for survival. Customers drive new trends and provide profits for current and future operations and investments. The use of a customer relationship model ...

Customer relationship management consultants provide independent advice on solutions for managing customer service and customer relationships. Their aim is to help clients improve customer ...

If your organization isn’t tapping into the benefits of customer relationship management, it could fall behind the competition. Many business owners are already aware of Customer Relationship ...

Alex Williams is a full-stack developer and technology writer in the United Kingdom specializing in web development and data management. Small businesses face many challenges when managing customer ...

The retail industry has taken a hit in recent years, thanks in part to changing customer preferences, the rise of online shopping, and increasing pressure from global competitors—not to mention the ...

Customers are the lifeblood of your company, but trying to keep them happy at all times can drain resources, threaten profit margins, and sap employee morale. And sometimes, managing one client ...

Annie Wilson is a senior lecturer of marketing at the Wharton School of the University of Pennsylvania. Ryan Hamilton is an associate professor of marketing at Emory University’s Goizueta Business ...

Few marketers would dispute the statement that it is the sum of all customers' interactions with a company, over time, that ultimately creates or destroys that company’s brand value. Yet few companies ...