If you’re still focusing on the brand, and not the consumers you want to reach, that’s your first clue that you may need to reimagine your insights approach. My company's research has shown that just ...

Improving the validity of your market research can increase the effectiveness of your marketing strategies. When you know what members of your target market are doing and what they want, you can ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

All marketers, including entrepreneurs engaged in startups, must understand their customers from a 360 degree perspective. The process typically begins by identifying the most productive customers for ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a world-renowned market intelligence solutions provider, has announced the completion of their latest article on the steps in primary market research. It’s ...

Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the creation and evaluation of products and services, and the consumer ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Audience-insight provider GWI today announced it’s raised over $180 ...

Chief Marketing Officer of location data analytics provider Gravy Analytics, which helps businesses understand where consumers go and why. To continue reading this ...

EXCLUSIVE: Largo, the AI-solutions company backed by Sylvester Stallone, has acquired U.S. consumer research and market ...

GWI, a UK-based tech company — formerly GlobalWebIndex — that’s built up a SaaS business which disrupts traditional offline market research methods with a global network of data contributors, mobile ...