This paper proposes a framework for benchmarking the new product development process of individual companies. The company’s ...

In its traditional sense, research is synonymous with time. It takes time to thoroughly analyze markets and customers, document all your findings and then coherently present them with ample evidence.

A 17-year-old in California who got curious about the impact of AI on typical teen jobs. She embarked on an ambitious ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

I’ve been working in market research for my entire career spanning a 30-year period, including leading large teams and building my own successful agency. I’m someone who is curious and open to change, ...