As we move deeper into this decade, the question “Should we invest in research?” is becoming “How do we weave market intelligence into our business functions?” ...

Market research is a process of gathering, analysing and interpreting information about a market, including potential customers, competitors and industry trends. Its primary goal is to provide ...

Doing business without having a marketing plan is like driving without directions. You may eventually reach your destination, but there will be many costly and time-consuming mistakes made along the ...

According to a senior analyst at Technavio for research on IT professional services, “Along with streamlining the hiring process, another major factor such as the advent of meritocratic recruitment is ...

This article was written by Buyside Market Specialist Phil Capone. Extreme volatility, macroeconomic uncertainty, new geopolitical risks, and increased regulations make navigating today’s markets ...

Market research is a $90 billion industry that helps brands figure out how to best present themselves to potential customers. But that market insight isn’t cheap, nor is it quick. Cashew Research ...

LONDON--(BUSINESS WIRE)--The business process outsourcing market is expected to grow by USD 76.90 billion, progressing at a CAGR of over 7% during the forecast period. The rising focus on reducing ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Forbes contributors publish independent expert analyses and insights. Sonia Thompson has been covering inclusive marketing since 2018. Customer intimacy is an essential component of your ability to ...