Entrepreneurship has always been a mix of intuition and evidence. AI doesn’t replace either—it accelerates the loop between them. What once required a team, a research budget and a quarter of your ...

Before conducting market research, you should have an idea of what you want to know from your market. Sounds basic, doesn’t it? But I find this is an area where teams struggle, because either a) they ...

Opinions expressed by Entrepreneur contributors are their own. How many offers have you launched that didn’t get a single buyer? I’d wager that this scenario has played out in most (if not all) ...

Opinions expressed by Entrepreneur contributors are their own. Most of this can be avoided or resolved by doing the proper marketing research at the get-go. The more you learn (and the faster you ...

Questions to ask for product market research include: Who is the target audience? What are their needs and wants? What is the competition like? What is the pricing strategy? What channels will be used ...

Are you a print subscriber? Activate your account. By Erika Wheless - 15 min 11 sec ago By Parker Herren - 1 hour 15 min ago By Brandon Doerrer - 1 hour 15 min ago By Tim Nudd - 1 hour 15 min ago By ...

Market research is a $90 billion industry that helps brands figure out how to best present themselves to potential customers. But that market insight isn’t cheap, nor is it quick. Cashew Research ...

A recent study explored whether artificial intelligence (AI) can effectively replace humans in market research endeavors, shedding light on potential shifts in traditional research methodologies. The ...

We have a long history of working with Scott Jeffe during his time as the VP of research at RNL. Recently, Scott moved on from RNL to begin working as an independent higher ed market research ...