Before conducting market research, you should have an idea of what you want to know from your market. Sounds basic, doesn’t it? But I find this is an area where teams struggle, because either a) they ...

Opinions expressed by Entrepreneur contributors are their own. How many offers have you launched that didn’t get a single buyer? I’d wager that this scenario has played out in most (if not all) ...

Entrepreneurship has always been a mix of intuition and evidence. AI doesn’t replace either—it accelerates the loop between them. What once required a team, a research budget and a quarter of your ...

Opinions expressed by Entrepreneur contributors are their own. Most of this can be avoided or resolved by doing the proper marketing research at the get-go. The more you learn (and the faster you ...

Are you a print subscriber? Activate your account. By Erika Wheless - 15 min 11 sec ago By Parker Herren - 1 hour 15 min ago By Brandon Doerrer - 1 hour 15 min ago By Tim Nudd - 1 hour 15 min ago By ...

Questions to ask for product market research include: Who is the target audience? What are their needs and wants? What is the competition like? What is the pricing strategy? What channels will be used ...

We have a long history of working with Scott Jeffe during his time as the VP of research at RNL. Recently, Scott moved on from RNL to begin working as an independent higher ed market research ...