Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.) ...

Categories are changing quickly; consumer expectations, preferences, and wants follow suit. Yet many companies turn to their segmentation from years ago to inform their strategy. The market can shift ...

Most companies base their market segmentation on available fields in their CRM, their clients' purchase history, or other digital behaviors identified within their business. Those with marketing ...

Tourism is a major driver of economic development worldwide, contributing to employment, foreign exchange earnings, and infrastructure development. However, Zim ...

Columbia Sportswear Company COLM is working to revitalize its brand and capture a younger, more active audience through its ...

Detailed price information for Legalzoom.com Inc (LZ-Q) from The Globe and Mail including charting and trades.