Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms ...

When it comes to market segmentation, I don’t see truly well-documented cases often. At a more simplistic level, we think of classic matrices such as BCG or McKinsey’s. But the real exercise of ...

Global Microfinance Market size was valued at USD 235.21 Billion in 2025 and is projected to grow at a robust CAGR of 12.5% from 2025 to 2032, reaching approximately USD 536.45 Billion by 2032.

The Egyptian BNPL market offers opportunities through diverse business and distribution models, robust growth in retail and e-commerce sectors, strategic insights into consumer behavior, and key ...

Overview: Clear campaign objectives focus Google’s optimization signals and improve cost efficiency across bidding and ...