WPP sent jitters across Madison Avenue with an unexpected profit warning Wednesday. The threat of AI isn't helping.

Learn to measure ABM success with our guide on the essential metrics that go beyond traditional tracking and drive real ...

According to a CareerBuilder survey, the cost of a bad hire costs about $17,000 on average. In addition to the economic cost to a company, a bad hire can create huge problems for workplace morale and ...

Download our free guide to becoming a commercial B2B marketer. Learn the skills, strategies, and competencies you need to ...

Goldcast's Palash Soni offers insights on the company's recent webinar report focusing on audience trends & innovations ...

Smartly, the leading AI-powered advertising technology platform, partnered with EMARKETER to release new research on the evolving role of connected TV (CTV) in today’s multiscreen landscape. The ...

What can a new affiliate marketer do to make things easier? Like any new marketing or monetization channel, it is important to start with some small tests to see what works and what doesn’t.

Here, we explore the marketer role, becoming a marketer, and salary expectations. Day in the life of a marketer Marketing professionals' daily tasks vary depending on their specific roles.

The founder of HomeServe built his business into a £4 billion FTSE 100 company. Now he wants to inspire other entrepreneurs ...