Behavior-tracking software firm Amplitude Inc. today launched new capabilities that bring marketing and product data together to help marketers optimize their channels and campaigns. The new ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...

In 2025, the core of marketing revolves around data—insights into your competitors, market trends and the conversations people are having about your product or service. This data is crucial for ...

Marketing isn’t just about creativity anymore; it’s about crunching numbers and making sense of the story they tell. As we head further into 2025, the B2B marketing game is changing fast. Did you know ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Overview: Email marketing remains one of the highest-ROI digital channels in 2026.Modern platforms focus on automation, personalization, and compliance.Choosing ...

Email marketing is a powerful tool that can build customer trust and connections, drive traffic to your website and convert leads into loyal customers. However, it’s not enough to send emails and hope ...

The best business decisions are backed by data. Insights from customer analytics can drive impactful marketing strategies, helping to enhance customer engagement and optimize business outcomes. The ...

Big data is growing bigger every day. It’s so big, even the U.S. government is putting it to work, with an extensive plan investing millions every year. By 2020, our digital universe is expected to ...