Opinions expressed by Entrepreneur contributors are their own. When running a multi-location restaurant or franchise, owners and operators don’t have an excess amount of time to think about marketing.

Marketing automation is hugely popular among marketing teams, but many of them pay for services that don’t suit their needs. If you’re looking for a “beginner’s guide” to marketing automation, there ...

Marketing automation tools make a marketer’s life easier and improve the customer experience in many ways. Marketing automation tools make it simple for marketers to enhance the customer experience ...

Marketing automation takes digital contact with customers so much further than en masse generic email sends. Through a series of steps—a workflow—the automation process delivers the right content at ...

You've heard of marketing automation. But what is it, and how does it work? Here's everything you need to know about marketing automation. You need marketing automation. Marketing automation has ...

If there’s one thing I’ve learned as a lifelong entrepreneur, it’s that running a business is no easy feat. Whether you’re starting a business or trying to expand your team, many challenges come into ...

“Where do you find the time?” This is the question marketers drowning in content demands most often ask. With multiple channels to manage, campaigns to track, and audiences to engage, it’s no wonder ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Marketing automation software is useful for all types ...

Looking for free marketing automation tools? These automated marketing platforms offer freemium plans to help you jumpstart your small business marketing mojo. Free Marketing Automation Tools for ...

AI-powered marketing automation recorded a global corporate investment of approximately $94 billion in 2021. Businesses depend on data, and AI marketing automation helps decision makers intelligently ...

Get free guidance and exclusive deals to grow your business with business.com+ Business News Daily provides resources, advice and product reviews to drive business growth. Our mission is to equip ...

Investing in a marketing automation platform (MAP) makes perfect business sense. It can improve your lead pipeline, automate repetitive tasks, reduce human error, and boost conversion rates. However, ...