There are three steps that can help successful marketing organisations to accurately calculate MROI says AppsFlyer's growth director for ANZ.

Internet marketing is about giving—rather than getting—attention; and anyone working online should think about harnessing this potent tool, given what it can do for a business. A ...

Businesses need to focus on getting the basics right to be in the best shape to face a year of commercial and economic turbulence.

1. Use basic systems to stay visible Salikhova recommends businesses start with the minimum: a functioning website, a LinkedIn presence, and a simple CRM or contact list. These tools allow for ...

6 Modern Marketing Basics That New Business Owners Must Prioritize The best marketing plans are built before the solution, not as an afterthought.

Artificial intelligence can help with marketing to a point, but marketing basics should not be abandoned.

Why Traditional Marketing Doesn’t Work The rise of smartphones means that Gen Z isn’t tied to the location of the television. They can watch whatever they want, whenever they want. Gen Zers ...

AI is a big deal, including in marketing. But will it revolutionize marketing, especially in the analytics and insights world? In this post Professor Andrew Stephen, from Oxford University's Saïd ...

If You Don’t Do These 4 Digital Marketing Basics, You’re Setting Money on Fire This marketing expert and agency CEO has seen companies waste huge amounts of money on terribly ineffective ...

This past weekend, Fast Company convened a virtual roundtable of marketing strategists and brand consultants solely for the purpose of advising Jeff Bezos, the founder of Amazon. The reason ...

Typically, a large company marketing fund gets distributed into three different areas -- the costs of administering the marketing effort, the cost of the advertising materials themselves and the ...

Marketing is sometimes dismissed as a superficial pursuit – but its core principles might just be key to improving mental health at work.