Cohesive brand messaging is foundational to a marketing strategy and plays a defining role in whether the chosen tactics ...

In order to become more effective, we can focus on four IQs for smarter marketing: data, search, social and cultural IQ.

Is your marketing strategy driving real business results, or just collecting vanity metrics? Here’s how to align marketing with revenue, track meaningful metrics and adapt fast in a shifting business ...

The MS Marketing Analytics program will prepare students to accelerate their careers in the high-demand, marketing analytics field. Employment growth and demand for marketing analytics experts is high ...

PR builds trust and credibility over time, while marketing drives short-term sales through targeted campaigns, making both essential for business success, depending on goals and budget. Marketing ...

CMOs are under increased pressure to grow their brands while reaching new audiences. They're experimenting with new technology like generative AI and cookieless advertising. Meet Business Insider's ...

The Kilts Center for Marketing recently hosted the London Marketing Summit at Chicago Booth’s Robert Rothman, ’77, London Campus, bringing together faculty, alumni industry leaders, and current ...

Entrepreneurs like Kim Magaraci, Seneca Connor, and Gloria Hebert use AI tools like ChatGPT to ditch admin busywork and focus ...

The skillset required of marketers continues to change as the industry evolves. The Master of Science in Marketing Analytics and Insights at Rutgers Business School is a STEM-designated program that ...

Small businesses are committing more money to marketing this year than last, but surprisingly few have any confidence that their investment is paying off—even as more report using new tools like ...

The Department of Marketing offers a minor in marketing that provides a broader understanding of the customer experience that is critical to companies today. The minor core course provides a strong ...