Universal Destinations and Experiences' president of global marketing and ad agency Lucky Generals' founder hoped to set a ...

Cohesive brand messaging is foundational to a marketing strategy and plays a defining role in whether the chosen tactics ...

Zillow’s “Someday Starts Today” campaign debuts at Grammys, aiming to engage consumers at every stage of the home journey.

Talon commences a hostile takeover of Overwatch 2 in a massive marketing stunt; here's what this could mean for the hero ...

The Mondelēz brand continues to embrace more culturally attuned marketing with a Ritz Island ad starring Bowen Yang, Jon Hamm ...

The Unilever brand and agency Mythology used a masquerade ball in the style of the Netflix hit to boost long-running work around self-confidence.

In a move that turns traditional college marketing on its head, Luzerne County Community College (LCCC) is launching a first-of-its-kind outreach initiative that recognizes one of the most powerful — ...

After the Aug. 8, 2023, wildfires on Maui, the Valley Isle has seen a severe drop in visitors. A new marketing campaign is anticipated to help revive the tourism industry. Beachgoers dot the shoreline ...

LPL Financial LLC has launched a new strategic marketing campaign featuring actress Anna Kendrick, aimed at enhancing the firm's brand presence and engaging new audiences. The campaign, titled "What ...

Following the October campaign, purchase intent for pork climbed to 84% – the highest level on record – and versatility, value and ease of preparation also hit new peaks. Primary pork retail volumes ...

As part of Take-Two's earnings announcement today, the company confirmed that Rockstar's Grand Theft Auto VI remains on track ...