Amazon on Monday (July 17) debuted its 2023 back-to-school campaign starring actor Randall Park, known for his role in “Fresh Off the Boat,” according to details shared with Marketing Dive. Campaign ...

So even if you're marketing a product or service that is hard to understand, make it so that the result is as obvious as possible, and you'll have a winner. - Rafael Romis , Weberous Web Design 7.

So, for that first marketing campaign, focus on lower-cost, high-impact initiatives that will drive bang for your buck. Don't spend the entire budget on a Super Bowl ad (like some early dot-coms did).

Dive Insight: American Eagle is experimenting on a number of nascent digital channels to add flair to its back-to-school marketing this year. Thematically, the campaign focuses on the cultural power ...

BarkBox CEO Matt Meeker apologized after a leaked message from a staffer on Reddit exposed the company’s plans to axe marketing for its Pride campaign out of fear it would “feel more like a ...

Disney has declined to say how many people have signed up so far, but the marketing campaign appears to be working. Analysts at UBS said last week that they polled 1,000 consumers in mid-October ...

April Carney's campaign for the Duval County School Board District 2 seat is as authentic as Cheez Whiz News Sports Entertainment Lifestyle Opinion Advertise Obituaries eNewspaper Legals NATE MONROE ...

Juul Labs, the vaping company that has long insisted it never marketed its products to teenagers, purchased ad space in its early days on numerous youth-focused websites, including those of ...

The milk mustache campaign was designed to make milk more interesting and to emphasize its wholesomeness. It was the same strategy that had existed for decades before deprivation marketing came along.

Amazon on Monday debuted its 2023 back-to-school campaign starring actor Randall Park, known for his role in “Fresh Off the Boat,” according to details shared with sister publication Marketing ...