A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common ...

Some experts say owning your industry as a marketer boils down to creating exceptional, unforgettable content. Others swear by the power of data to dominate. A few feel that focusing on customer ...

Forbes contributors publish independent expert analyses and insights. I’m a founder, writer and lecturer focusing on VC funds. In the venture capital world, buzzwords come and go, but every so often, ...

Subscribe to BizTimes Daily – Local news about the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin. Milwaukee-based Top Floor, a provider of digital marketing ...

A Mauritius Tourism expert pushes to revisit at the Vanilla Tourism Promotion concept for a new marketing approach. Dr Vanessa Gaitree Bheekhoo Gowreessunkar, a tourism expert on Mauritius has come ...

In the beginning was the Word — or, as they call it in Hollywood, word of mouth. For as long as there have been movies, studio marketers have relentlessly pursued ways to get people to talk about them ...