A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common ...

Some experts say owning your industry as a marketer boils down to creating exceptional, unforgettable content. Others swear by the power of data to dominate. A few feel that focusing on customer ...

In the beginning was the Word — or, as they call it in Hollywood, word of mouth. For as long as there have been movies, studio marketers have relentlessly pursued ways to get people to talk about them ...

ROLLE, Switzerland--(BUSINESS WIRE)--PPG (NYSE: PPG) today announced the launch of the TOMORROW INCLUDED® sustainability marketing concept for its Architectural Coatings (AC) business in Europe, the ...

A Mauritius Tourism expert pushes to revisit at the Vanilla Tourism Promotion concept for a new marketing approach. Dr Vanessa Gaitree Bheekhoo Gowreessunkar, a tourism expert on Mauritius has come ...