The days of pushing out a refined, tightly controlled marketing message without listening to what consumers want to know are long over, and brands that want to make it in the modern world must listen ...

It is no secret that 2023 is shaping up to be another bumpy ride for marketers. Record interest rates to fight soaring inflation means consumer spending power will be greatly diminished with many ...

Identifying quantifiable elements to evaluate, monitor and control your marketing plan begins with establishing goals. Establishing quantifiable goals that must be met within a certain time frame ...

Creative control comes in many forms and as the landscape of influencer marketing continues to evolve, as does the content that is created throughout the process. Previously, marketers have had a ...

After major ad tech provider Oracle Advertising closed their doors to business in 2024, the remaining dominant players moved to solidify their positions. But this growth came at a cost, especially ...

The Committee for Unfair Competition has found that the purchase and use of a competitor’s trademark as a Google AdWord constituted a breach of Section 25 of the Norwegian Marketing Control Act.

Controls are the specialized systems that you implement in your company that make sure that your team is doing the right things, at the right time, to produce the desired results. The best controls ...

Customer data is one of a marketer’s most valuable assets — so why is it so often “owned” by a handful of tech staffers? When marketers and other business users need access to the data, they’re forced ...

Controls are the specialized systems that you implement in your company that make sure that your team is doing the right things, at the right time, to produce the desired results. Here are 8 proven ...

To ensure that systems are in place, first you should ensure that your business is properly controlled. Sales and marketing control techniques are used in companies to evaluate their strategies and ...