Everything is marketing. But just because everything is marketing, doesn’t mean marketers can do everything, try as they might. Marketers need to make sure all of the work they do is getting results.

Investing in technology to improve marketing is a key priority for franchisors, but maybe even more important to brands is the amount of control franchisees have over advertising. In a new report from ...

The Committee for Unfair Competition has found that the purchase and use of a competitor’s trademark as a Google AdWord constituted a breach of Section 25 of the Norwegian Marketing Control Act.

Few understand the challenges marketing leaders face. The pains of being a marketing leader can keep us from enjoying the rewards of our efforts and successes, and perhaps even keep us from our family ...

“Importing with TNT has never been faster, easier or with the customer more in control. We have the leading edge in the industry, and it is right that we back the service with a high visibility ...

The Norwegian Marketing Control Act offers additional protection to an IP owner, based on the legal ground that a trade mark or product imitation may constitute an infringement of commercial rights.

Unilever has said it will stop advertising its brands to children under the age of 16. But, in a digital advertising space that experts liken to the ‘Wild West’, can the company deliver? And will the ...

CARLSBAD, Calif. — Nortek Security & Control LLC, a manufacturer wireless security, home automation, access control, and health and wellness technologies, appointed Richard Pugnier vice president of ...

With the rise of generative AI, digital replicas of famous faces have begun appearing online with greater frequency—often without the permission of their subjects. Now celebrities are attempting to co ...