Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Developing a successful marketing analytics strategy is a challenging, but often crucial, task for many businesses. While collecting vast amounts of marketing data can be a hurdle in itself, plenty of ...

ORLANDA, FL, UNITED STATES, January 21, 2026 /EINPresswire.com/ — Data and marketing strategist Charlie Render joins Game ...

Data analytics is a powerful tool that helps practitioners gain a deeper understanding of potential buyers. It’s like having a customized map that sheds light on the specific features and ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from ...

The Covid period was defined by data. Never has an event caused such accelerated digital transformation to take place. For marketers, this has provided an opportunity to deliver customer experiences ...

The best business decisions are backed by data. Insights from customer analytics can drive impactful marketing strategies, helping to enhance customer engagement and optimize business outcomes. The ...

Marketing isn’t just about creativity anymore; it’s about crunching numbers and making sense of the story they tell. As we head further into 2025, the B2B marketing game is changing fast. Did you know ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...