Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Data analytics is a powerful tool that helps practitioners gain a deeper understanding of potential buyers. It’s like having a customized map that sheds light on the specific features and ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

New AI agent capability delivers instant, audit-proof answers to any GTM questions grounded in governed revenue data ...

Developing a successful marketing analytics strategy is a challenging, but often crucial, task for many businesses. While collecting vast amounts of marketing data can be a hurdle in itself, plenty of ...

The best business decisions are backed by data. Insights from customer analytics can drive impactful marketing strategies, helping to enhance customer engagement and optimize business outcomes. The ...

ORLANDA, FL, UNITED STATES, January 21, 2026 /EINPresswire.com/ — Data and marketing strategist Charlie Render joins Game ...

Marketing isn’t just about creativity anymore; it’s about crunching numbers and making sense of the story they tell. As we head further into 2025, the B2B marketing game is changing fast. Did you know ...

The Covid period was defined by data. Never has an event caused such accelerated digital transformation to take place. For marketers, this has provided an opportunity to deliver customer experiences ...

The skillset required of marketers continues to change as the industry evolves. The Master of Science in Marketing Analytics and Insights at Rutgers Business School is a STEM-designated program that ...

Since the start of this year, generative artificial intelligence (AI) has spurred worldwide conversation as chatbots demonstrate human-like responses to questions and requests. These new tools can ...