Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time. Reduced email control. Automatic Extraction in Gmail overrides preview text, ...

This article advises writing effective emails using ChatGPT. Focus on frustration-based subject lines, bold openings, deleting warm-ups, making readers feel understood, and providing immediate value.

I've generated over $18,000,000 for clients and my own offers. A big chunk of that amount was just by crafting simple, easy-to-read emails. This confirms that email is not only not dead — it's ...

This article is part of "CMO Insider," a series on marketing leadership and innovation. The convergence of tech and marketing is impacting the way that companies form and nurture connections with ...

You have a product you believe in, a few early users, and a website that feels… quiet. You know you’re supposed to be “doing content,” but every time you try, it turns into a half-written blog post, a ...