Forbes contributors publish independent expert analyses and insights. I teach growth leaders how to grow revenues, profits and firm value. What’s the best way to structure and organize marketing in a ...

Pivoting to focus on fewer, high-quality ads and investing more heavily in digital is paying off for Unilever. The launch of its in-house agency U-Studio in 2016 helped the company save money on ...

Eyal Danon, President and Founder of Ignite Advisory Group. As such, here are five crucial marketing functions you’ll need to enlist to help support your successful CAB program: • Marketing Leadership ...

Data collection and analysis – and the technology required for storage – are more important than ever before to marketers. But traditional corporate structures mean that they're often left out of the ...

Jaguar Land Rover has made major restructures to its marketing, sales, service and PR functions to meet the changing needs of its global customers.Under the leadership of Felix Brautigam, board member ...

Marketing is an important concept in business and one that several business functions are affected by. The importance of marketing is always increasing. Marketing is perhaps the most important ...

Marketing is a culmination of effective messaging, well-planned financing and budgeting, targeted selling, and strategic distribution. A marketing team is often made up of a variety of professionals ...

Marketing logistics involve planning, delivering and controlling the flow of physical goods, marketing materials and information from the producer to the market. The aim is to meet customer demands ...