Eyal Danon, President and Founder of Ignite Advisory Group. As such, here are five crucial marketing functions you’ll need to enlist to help support your successful CAB program: • Marketing Leadership ...

The marketing and business development functions both broadly aim to increase revenue for the firm by bringing in more work, but each has a different focus and approach. At a recent social event I ...

Automation has become a powerful tool in modern marketing, helping teams move faster, personalize messaging at scale and optimize their campaigns in real time. However, not every function is suited to ...

There’s a widening gap between what brands say and what people feel—and that is why a different kind of marketer is ...

Discover how third-party marketers help hedge funds attract investors and grow assets. Explore services, costs, and career insights in this lucrative field.

Rhonda Clark, executive director of the Association for Accounting Marketing, and Christine Nelson, lead communications consultant of Ingenuity Marketing, lay out how firms should be structuring their ...

The CRM vendor community seems to be trying to welcome us back to normalcy by priming the selling pump with new marketing tools. It makes sense. Marketing is the beginning of the pipeline that brings ...

Marketing and sales teams typically collaborate on only three out of 15 commercial activities, according to reseaarch that Gartner presented at its Marketing Symposium in Denver. The Gartner B2B ...

Historically, marketing leisure travel has had a fairly straightforward purpose: Use enticing imagery and feel-good language to encourage would-be travelers to visit a certain destination, attraction ...

SHENZHEN, China, March 25, 2025 (GLOBE NEWSWIRE) -- Aurora Mobile Limited (JG) ("Aurora Mobile" or the "Company"), a leading provider of customer engagement and marketing technology services in China, ...

This is (by far) the most common question I’ve received since starting as Fuel’s CMO, and for good reason. Your first marketer will have an outsized impact on team dynamics as well as the overall ...

TOKYO—i-PRO (formerly Panasonic Security), announced that it has signed an agreement with Panasonic Connect Co., Ltd. to take over the wholesale and marketing functions for i-PRO products in the ...