As small businesses grow, their marketing efforts also expand, with more specialization in a variety of areas. Laypeople often name their marketing function "sales," "advertising" or "promotions" even ...

You've created a winning product or service, identified your target customer, priced it correctly and chosen where and how you're going to distribute it. Now it's time to tell the marketplace about ...

Consumers are more empowered than ever before. They have more choices available to them, more options, and more alternatives. Thanks to technological advances and the growth of the Internet, and more ...