AI is transforming marketing from automation to personalization—boosting speed, accuracy, and insight while redefining how ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

Overview AI will move from being a support tool to becoming the backbone of marketing strategy, shaping decisions, campaigns, ...

MELBOURNE, Australia--(BUSINESS WIRE)--Plexus, a leading in-house legal technology provider, today announced the launch of Marketing Wizard, an AI-powered compliance platform built to help marketing ...

The oft adhered to rules of marketing are changing - not by trends, but by tectonic shifts in consumer behaviour, ...

SAN FRANCISCO--(BUSINESS WIRE)--6sense®, the leading platform revolutionizing B2B revenue generation, today announced the launch of 6sense® Intelligent Workflows, a new product encompassing Audience ...

Marketing Technology (MarTech) has emerged as a critical driver in the digital transformation of customer engagement and commercial strategies. The rapid expansion in the number and diversity of ...

Today, at CES 2026, Zeta Global (NYSE: ZETA), the AI Marketing Cloud, announced a strategic collaboration with OpenAI to power the conversational intelligence and agentic applications behind Athena by ...

In an industry as dynamic and competitive as the automotive sector, sales intelligence has become an indispensable tool for businesses looking to drive growth and outperform their rivals. Each of ...

Every day, thousands of conversations between businesses and their customers unfold, each containing valuable insights that traditionally vanished into thin air. Conversation intelligence technology ...

In the wide-ranging and competitive landscape of the food industry, businesses are increasingly turning to sophisticated marketing and sales intelligence solutions. From the collection and use of ...

In the dynamic and competitive landscape of the beverage industry, sales intelligence has become an indispensable tool for businesses aiming to thrive. Sales intelligence for the beverage industry ...