Those who are just starting a business can be confused by the differences between a marketing plan, marketing strategy and marketing campaign. Understanding the need for a marketing strategy in your ...

Opinions expressed by Entrepreneur contributors are their own. Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

B2B marketers should think of their newsletter as a distribution vehicle for emerging or not-yet-finalized campaign concepts. For over two years, I’ve managed the Content Corner email newsletter. It’s ...

Newsletters are distinct from other forms of email marketing. Here's some advice for companies looking to start their own. Email has been a particularly useful marketing channel for businesses. But in ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

Marketing plans are an extension of your business's vision. If your company exists to offer the best product available, your marketing plan is the vehicle that will drive you toward that goal. The ...