Marketing operations are essential to the survival of any business. The marketing department is responsible for making sure that the right consumers know what products the business has available to ...

In today’s fast-paced, data-driven marketing landscape, success depends on a deep understanding of the numbers. Marketing operations teams play a crucial role in managing and analyzing metrics to ...

A Marketing Operations (Ops) function can serve as the choreographer and conductor for helping Marketing realize the expected return on investment (ROI) from investments on data, analytics, technology ...

But there's more to the content puzzle than just the writing—though no one is going to read a blog or other content that is boring, dry, or otherwise bad. The ability to write great content is a ...

Andrew Kokes is global marketing leader at HGS, CX professional, product promoter, outsourcing innovation fan—with a focus on what’s next. In today’s marketing landscape, expectations continue to ...