Networked marketing structures produce higher revenue growth for brands when compared to matrix organizations with top-down silos and "dotted line" reporting, according to findings from the ...

What are the most commonly used marketing organizational structures? How do these approaches correlate to revenue growth? To find out, the Association of National Advertisers (ANA) surveyed 303 ...

Remember the Mad Men scenes when Don Draper would have a stroke of genius in the middle of a pitch meeting? The client would love it, his colleagues would swoon and the implication was always that ...

To determine the most commonly used marketing organizational structures and how these approaches correlate to revenue growth, the Association of National Advertisers (ANA), reported by Marketing Profs ...

Is the structure of your in-house marketing team getting in the way of your goals? Based on findings from TrackMaven’s latest “Marketing Leadership Survey,” the answer might actually be “yes.” While ...

Should we consider alumni engagement an important metric for gauging the success and impact of an institution’s marketing department? The 2019 CMO study (conducted by our friends at SimpsonScarborough ...

Every organization, no matter its size, has an abundance of moving pieces. Ensuring that all those pieces move in perfect synchrony starts by devising an organizational structure that represents the ...

Many small companies use a flat organizational structure, where very few levels of management separate executives from analysts, secretaries and lower-level employees. Flat organizations work best ...

Digital agencies provide a wide array of services to those on the Internet. Digital agencies can include companies that provide digital advertising services, technological solutions or even marketing ...

Organizational change is complex. Success depends upon the extent to which the structure of the organization matches its practices, processes, people, measures, and messages. It is also important to ...