Networked marketing structures produce higher revenue growth for brands when compared to matrix organizations with top-down silos and "dotted line" reporting, according to findings from the ...

What are the most commonly used marketing organizational structures? How do these approaches correlate to revenue growth? To find out, the Association of National Advertisers (ANA) surveyed 303 ...

How should a high performing marketing team be structured, run, and fit within an organisation with an international or global operation and footprint? This model looks at different structures and ...

Is the structure of your in-house marketing team getting in the way of your goals? Based on findings from TrackMaven’s latest “Marketing Leadership Survey,” the answer might actually be “yes.” While ...

To determine the most commonly used marketing organizational structures and how these approaches correlate to revenue growth, the Association of National Advertisers (ANA), reported by Marketing Profs ...

Every organization, no matter its size, has an abundance of moving pieces. Ensuring that all those pieces move in perfect synchrony starts by devising an organizational structure that represents the ...

Can too much data make attribution more complex? Matt Ackley, director of media and platforms at Google, argues too much data can cloud the outcome and make it too complicated -- especially for execs ...

Many small companies use a flat organizational structure, where very few levels of management separate executives from analysts, secretaries and lower-level employees. Flat organizations work best ...

Organizational change is complex. Success depends upon the extent to which the structure of the organization matches its practices, processes, people, measures, and messages. It is also important to ...