A marketing plan is a document developed by company leaders and marketing professionals to guide product development, pricing strategies, distribution channel choices and messaging campaigns. This ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Regardless of whether your business is a small mom-and-pop or a large corporation, marketing and promotion are essential to increasing the bottom line. Many business owners have a plethora of creative ...

Overview Marketing rewards focus and discipline, not constant posting or chasing every new platform.A simple plan works best ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan ...

Marketing is one of the most important departments in your organization, and meeting your marketing objectives is one way to ensure that people are learning about your brand and remembering it. But ...

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...

Several studies demonstrate that those who write down their goals are more likely to achieve them. Perhaps the most famous of these studies was conducted by psychology professor Dr. Gail Matthews at ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to secure stakeholder buy-in fast.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY David Partain Although ...