Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

When you create awareness of your work and generate interest in it, you can convert that interest into donations. There are two ways to do this: from the bottom up ...

Effective positioning is crucial for creating a strong, differentiated brand that resonates with your target audience. Mastering the art of positioning can significantly enhance your marketing ...

The bold new positioning communicates Real’s vision to simplify life’s most complex transaction by creating a simple solution that combines every touchpoint in the home buying and selling process into ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

TORONTO & NEW YORK--(BUSINESS WIRE)--The Real Brokerage Inc. (NASDAQ: REAX), the fastest-growing, publicly traded real estate brokerage, used its second annual signature conference, RISE 2023 being ...

Looking to stimulate demand for cotton across the supply chain, Cotton Incorporated has created a new chief marketing officer role.

Tim has been blogging about branding and marketing strategies for over 4 years. He has written numerous articles on promotional merchandise, brand positioning and advertising strategies. Tim has a ...

The terms “marketing” and “advertising” are often used interchangeably, but they have distinct differences in their core purposes and functions. Although marketers and advertisers often have ...