Here's the latest news from Middle Tennessee State University. Middle Tennessee State University assistant professor of marketing Gaia Rancati takes pride in preparing her students for the fast-paced ...

The Kellogg Center for Global Marketing Practice helps academic and marketing professionals work together to solve real problems with academic rigor and disseminate what is learned. GMP promotes ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

Researchers from University of Wisconsin-Madison published a new Journal of Marketing study that examines how a combination of Generative AI and human input leads to superior marketing research. The ...

In Strategic Selling and Buyer Communication (APEC345), Assistant Professor of Applied Economics Kelly Davidson requires her students to seek a one-day job shadow with a sales or marketing ...

Researchers from Kedge Business School, University College Dublin, University of Bath, and University of Texas at Austin published a new Journal of Marketing article that examines how the ...