Market research is a powerful thing. It gives management teams clear insights into how prospective and existing customers behave so that organizations can make informed decisions about how to run ...

The main difference between market intelligence and market research is that the latter is more company-specific. Marketing intelligence is existing information that small-business owners use to study ...

Joseph Enever is a Research Director covering Marketing Data and Analytics. Enever is focused on how marketing teams can evolve their marketing data and analytics capability, and navigate the key ...

All marketers, including entrepreneurs engaged in startups, must understand their customers from a 360 degree perspective. The process typically begins by identifying the most productive customers for ...

Marketing research is a primary step in marketing a product. Once you identify your target market in terms of demographics such as income, age, family structure and hobbies, you can proceed with ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

You can’t launch an advertising campaign and build a marketing strategy without sufficient information — it’s a business risk. Successful marketing research will help launch products that are ...

Doing business without having a marketing plan is like driving without directions. You may eventually reach your destination, but there will be many costly and time-consuming mistakes made along the ...

Researchers from Kedge Business School, University College Dublin, University of Bath, and University of Texas at Austin published a new Journal of Marketing article that examines how the ...

People discussing growth analytics displayed on laptop. Relying on marketing practices you know inside out can be comforting and predictable. You’re almost sure you’ll get results and prove your ...

In a push to accelerate the promising field of neuromarketing, Madison Avenue’s top research authority today will release the findings of a report concluding that when used properly, neuroscience can ...