Market research is a powerful thing. It gives management teams clear insights into how prospective and existing customers behave so that organizations can make informed decisions about how to run ...

Improving the validity of your market research can increase the effectiveness of your marketing strategies. When you know what members of your target market are doing and what they want, you can ...

All marketers, including entrepreneurs engaged in startups, must understand their customers from a 360 degree perspective. The process typically begins by identifying the most productive customers for ...

Joseph Enever is a Research Director covering Marketing Data and Analytics. Enever is focused on how marketing teams can evolve their marketing data and analytics capability, and navigate the key ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Researchers from Kedge Business School, University College Dublin, University of Bath, and University of Texas at Austin published a new Journal of Marketing article that examines how the ...

The main difference between market intelligence and market research is that the latter is more company-specific. Marketing intelligence is existing information that small-business owners use to study ...

This concentration focuses on gaining insights into the market and its customers. Marketing Research introduces basic survey and analytical methods for studying consumer attitudes, opinions, ...

Brett R. Gordon is the Charles H. Kellstadt Professor of Marketing at Northwestern University's Kellogg School of Management. His research focuses on pricing, advertising, promotions, retailing and ...

People discussing growth analytics displayed on laptop. Relying on marketing practices you know inside out can be comforting and predictable. You’re almost sure you’ll get results and prove your ...

Chethana Achar studies social stigma and how it shapes consumer behavior, with a focus on public health marketing. She investigates how stigmatization of health issues and risky behaviors shapes ...