Discover how the Law of 29 guides marketing strategies. Learn why repeated exposure is crucial for converting potential customers into buyers and retaining them.

Cohesive brand messaging is foundational to a marketing strategy and plays a defining role in whether the chosen tactics ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

Experiential tourism has ceased to be a niche market and has become one of the most powerful and profitable marketing ...

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. In an on-demand, digital-first world where one’s first ...

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut what doesn’t. Strategy over activity. High-output marketing often hides a ...

Do you dive right into marketing tactics before coming up with a clear strategy? Don’t put the cart before the horse — here’s how to build a solid foundation for effective and focused marketing.

The annual 'letter' from Neal Mohan outlines the platform roadmap for 2026 with 4 priorities and themes that video marketers need to know ...

Building AI-Powered Digital Ecosystems With Purpose, Respect, and Human-Centered Travel This is AI with responsibility ...

Cheryl Han, who joined Saks Global’s leadership early last year but left months later, has taken the dual role of chief ...

Sonos expects Q2 revenue between $250 million and $280 million, "down 4% to up 8% year-over-year and up 2% at the midpoint." Management clarified, “this does not include any revenue contribution from ...