Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. B2B Content Marketing ...

Digital marketing courses are everywhere. Everyone offers them. You can take digital marketing courses from colleges, third-party organizations, and the platforms themselves. But are digital marketing ...

The digital marketing strategy course is set up as a strategic and practical guide to diagnosing marketing gaps and opportunities for organizations from high-growth B2B technology and SaaS companies ...

Looking to start a career in social media marketing? It’s a wise move. According to LinkedIn, there are currently more than 165,000 vacancies for digital marketing specialists alone. With more than ...

After taking two marketing classes at Chicago Booth, Sheryl Sarna is eager to apply what she’s learned to a real-world situation. She aspires to a professional career in marketing, and turned to the ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Do you dive right into marketing tactics before coming up with a clear strategy? Don’t put the cart before the horse — here’s how to build a solid foundation for effective and focused marketing.

New course equips marketers with essential deliverability knowledge to protect sender reputation and improve inbox ...

Recessions are challenging times for businesses of all sizes. The instinctive reaction might be to tighten the purse strings and cut back on expenditures, with marketing budgets often being the first ...

Welcome to the first installment of a new series, “The Industry Ahead,” in which our faculty share the latest trends in hiring across a variety of career fields. First up, we’re chatting all things ...