"Marketing mix" is a term that describes the varying elements that play a vital role in the planning of the marketing of a product or service. Traditionally known as the "Four P's" — product, price, ...

In turbulent times, structure, not talent, limits marketing performance. Positionless Marketing removes that constraint.

Every marketing team wants to move faster. Campaigns move in days, content shifts in hours, and expectations change constantly. IT carries a different kind of pressure. They are accountable for ...

Whether you're a marketing pro picking up freelance gigs on the side or an established consultant building out a full-fledged agency, the way you structure your business matters just as much as the ...

In today’s fast-moving business environment, marketing is no longer just a support function—it's a core growth engine. Yet, many companies unknowingly sabotage their own success by building weak or ...

Over two decades of working with businesses from Fortune 500 giants like AT&T and Salesforce to startups, Avalaunch Media found that one question often reveals the gap between marketing success and ...

Remember the Mad Men scenes when Don Draper would have a stroke of genius in the middle of a pitch meeting? The client would love it, his colleagues would swoon and the implication was always that ...

La Habra, California - January 09, 2026 - PRESSADVANTAGE - Daren Ng- Marketer has shared observations on the evolving ...

Karrie is a thought leader in Digital Journal’s Insight Forum (become a member). Imagine a mid-sized B2B healthcare company, proud of its shiny new AI tools designed to transform its communications ...