The Keller Fay Group and Experticity teamed up to find out the scope of micro-influencers driving consumer behavior and found that 82% of survey respondents said they were highly likely to follow a ...

As marketers seek to grow brands, increase sales, and boost profitability, a new study from marketing effectiveness expert Peter Field provides strong evidence that traditional radio advertising ...

Adding a certification can enrich your knowledge and boost career potential. What you need to know to pass the Google Analytics IQ certification. Many marketing professionals are getting ...