AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.

Forbes contributors publish independent expert analyses and insights. I write about the economics of AI. While the news feeds of many chief marketing officers and chief revenue officers are dominated ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Shubhangi Goel Every time Shubhangi publishes a story, you’ll get an alert straight to your ...

Smarter tech choices. One-size-fits-all platforms often overpromise and underdeliver. A best-of-breed strategy promises agility and efficiency. Strategic integration. “Leave and layer” beats “rip and ...

Although companies invest considerably in marketing technology (martech), it is often under-utilized, and its impact is modest. The CMO Survey asked 292 senior marketers how they use the technology.

Generative AI remains the buzziest tech word in 2025, but not everyone’s buying it. According to a new report, 27% of Chief Marketing Officers are limiting or completely avoiding the use of generative ...

Joe Green is a writer based in Bristol, UK. He acquired his first computer and dial-up modem in 1992 and has worked in the tech industry since 2000. He writes and podcasts, specialising in open-source ...

Aventi Group, a leading entity in the realm of product marketing, is making notable advancements in refining its B2B marketing services specifically designed for technology firms. With more than ten ...

BUFFALO, N.Y. — Industry professionals, business owners and academics are invited to explore the evolving landscape of retail marketing on May 2 at a conference hosted by the University at Buffalo ...

Tech Moves covers notable hires, promotions and personnel changes in the Pacific NW tech community. Submissions: [email protected] by Taylor Soper on Sep 9, 2025 at 8:16 am September 10, 2025 at 4:14 ...

Opendoor is rated a Strong Sell due to persistent unprofitability, capital intensity, and lack of sustainable competitive advantages. OPEN's business model resembles traditional house flipping, with ...