As January comes to a close, many businesses are already reassessing the strategies they relied on in years past and ...

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Shubhangi Goel Every time Shubhangi publishes a story, you’ll get an alert straight to your ...

What every tech marketer can learn from Salesforce.

Joe Green is a writer based in Bristol, UK. He acquired his first computer and dial-up modem in 1992 and has worked in the tech industry since 2000. He writes and podcasts, specialising in open-source ...

Indianapolis-based marketing tech firm Backstroke Inc. has landed a $2.8 million round of venture funding—the second funding round the company has secured since it launched last year. The most recent ...

Although companies invest considerably in marketing technology (martech), it is often under-utilized, and its impact is modest. The CMO Survey asked 292 senior marketers how they use the technology.

Tech Moves covers notable hires, promotions and personnel changes in the Pacific NW tech community. Submissions: [email protected] by Taylor Soper on Sep 9, 2025 at 8:16 am September 10, 2025 at 4:14 ...

Cheryl Ragland is Chief Marketing Officer at Spirent, where she leads Spirent’s global marketing efforts and overall digital strategy. If 2025 was the year marketers embraced AI, 2026 will be the year ...

reAlpha Tech Corp. has announced the appointment of Cristol Rippe as Chief Marketing Officer, effective immediately. In her new role, Rippe will manage the company's brand, marketing, and ...