Marketing metrics aren’t a pass fail test but a navigation system for making better decisions in an unpredictable market. The ...

The data reflects a clear shift in how the industry views technology. Less hype, more practicality. Tools that help ...

Building AI-Powered Digital Ecosystems With Purpose, Respect, and Human-Centered Travel This is AI with responsibility ...

AiOpti Recognized for Deterministic Measurement Linking Media Exposure to Real-World Outcomes The real reward is seeing ...

Taking place March 24, 2026, in New York City, the Summit brings together the industry’s most influential marketers, ...

AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.

NEW YORK, NY, UNITED STATES, January 20, 2026 / EINPresswire.com / — Energize Marketing ®, a leading full-funnel demand ...

The development and rollout of RaceTrac's next-gen mobile app is an example of the two departments working together. While acknowledging that transformation is a word that's said a lot at industry ...

Add Yahoo as a preferred source to see more of our stories on Google. Technologists say the hazy definition of “artificial intelligence” leaves a wide opening for companies to over-promise or ...

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.

With all the buzz around AI over the last two years, it comes as no surprise that a new age of organizational growth is upon us—one which will need to be powered largely by marketing organizations ...

I never liked the saying, “Work smarter, not harder.” As an ambitious and optimistic person, I believe business leaders already work hard. However, we can always work smarter. In 2024, marketing ...