Rutgers Business School is offering a new master’s degree for marketing professionals who are interested in learning how to apply AI and other tech-driven tools to better analyze and understand data ...

Pricing growth continued to propel Meta’s core advertising business in Q4 2024, with the average price per ad up 14% around the period that includes the holiday shopping window. The social media giant ...

Although companies invest considerably in marketing technology (martech), it is often under-utilized, and its impact is modest. The CMO Survey asked 292 senior marketers how they use the technology.

Enterprise marketer impact. B2C marketing teams gain faster campaign execution and improved customer engagement globally. MoEngage announced a $100 million investment from Goldman Sachs Alternatives ...

Sophisticated tech-based tools and processes help marketing pros refine copy, build customer avatars, track buying journeys, target audiences and much more. Technology has infiltrated the end-to-end ...

Have you ever felt like marketing is a secret club where only those with advanced degrees or years of experience get to succeed? The truth is, you don’t need a PhD—or even a formal background in ...

SANTA CRUZ, Calif., Nov. 18, 2025 /PRNewswire/ -- Santa Cruz Software today announced the launch of Santa Cruz Software Labs, a dedicated initiative focused on advancing ethical artificial ...

After years of discussing how artificial intelligence (AI) could transform the way we live and work, we are now experiencing its true benefits firsthand across various aspects of life. In the ...

That number gets even higher for the marketing industry. By one measure, 61 percent of creative and marketing professionals use AI for their work, including analytics, content creation, strategy, and ...

Forbes contributors publish independent expert analyses and insights. Jeffrey Steele has been a freelance writer for one-third of a century. Real estate, like almost every other field, has been ...