We know that customer needs and preferences are constantly evolving and growing more complex by the day. That evolution is causing a ripple effect across partner ecosystems, creating a slew of ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

On Tuesday, self-styled "martech innovator" Snappy Kraken officially announced the launch of its Smart Growth Suite, a platform designed to streamline lead conversion and simplify marketing workflows.

Let’s face it – the Registered Investment Advisor (RIA) community is still a small world. Even with rapid consolidation, breakaway activity, and the rise of AI-powered firms, most of us feel like we ...

If you're looking for tools to upscale your commercial marketing skills, then this report is jam-packed with over 50+ vendors to explore, alongside some expertise and insight. If becoming a commercial ...

Running a six-figure marketing agency without employees might seem ambitious, but advancements in artificial intelligence (AI) have made this not only possible but also highly efficient. By using AI ...

“Where do you find the time?” This is the question marketers drowning in content demands most often ask. With multiple channels to manage, campaigns to track, and audiences to engage, it’s no wonder ...

In today's marketing world, rapidly evolving technology and consumer habits are pushing companies to stay on top of the latest trends and innovations in real time. To keep up with demands, marketing ...

We must ensure our teams understand that AI is not a threat to their jobs but rather a powerful ally that can elevate their work to new heights. AI in agencies. AI tools are enhancing agency ...

As franchising moves into 2026, success will come down to getting the right balance between technology and the people behind ...

ZoomInfo reports a growing demand for GTM engineers, pivotal in automating revenue operations, with competitive salaries and ...

Should the goal of marketing technology be to make it so that a loan officer never needs to log in? Or, should LOs be encouraged to engage with marketing tools as much as possible in order to help ...