Kraft Real Mayo is jockeying to have Merriam-Webster anoint “moist” its Word of the Year and enlisting fans’ help to boost the maligned term in search engine rankings, according to details shared with ...

Automation has scaled search marketing, but it’s also created an insight gap. Learn how marketing leaders can restore strategy, context, and ROI. Automation is a part of our daily lives in marketing.

Consumer behavior has become more complex and unpredictable. To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline ...

Marketers love a good line graph that goes up and to the right, but with overwhelming data, graphs alone can’t communicate complex data effectively. A good data display should do more than convey ...