PR is an integral part of a business's marketing strategy; however, sometimes friction occurs between marketing and PR teams as a consequence of their misunderstanding what each side's goals are. As ...

Some 47% of agency PR professionals and 45% of in-house PR professionals say public relations will become more aligned with marketing in the next five years. Public relations professionals say the ...

Discipline: B2B Marketing, Brand Consulting/Brand Strategy/Brand Reputation ... 2024 Public Relations & Communications Association of Malaysia (PRCA) Gold Best PR-Led Integrated Campaign Malaysia ...