PR is an integral part of a business's marketing strategy; however, sometimes friction occurs between marketing and PR teams as a consequence of their misunderstanding what each side's goals are. As ...

Here, 14 members of Forbes Agency Council share their top strategies for demonstrating how the value of PR extends beyond a single campaign to ... Pietryla PR & Marketing The true worth of PR ...

Some 47% of agency PR professionals and 45% of in-house PR professionals say public relations will become more aligned with marketing in the next five years. Public relations professionals say the ...

Discipline: B2B Marketing, Brand Consulting/Brand Strategy/Brand ... 2024 Public Relations & Communications Association of Malaysia (PRCA) Gold Best PR-Led Integrated Campaign Malaysia Public ...