The administration of the non-transactional data in an organization, such as customers, vendors, employees and products. Such data is contained in "master files," although the term master file has ...

Many have emphasized the need for data for artificial intelligence (AI) and machine learning (ML) algorithms, and metaphors from "data is the new oil" to "data is the new sun" further exacerbate the ...

Enterprises do a poor job of mastering their data — and that failure makes it difficult to personalize marketing and create a single view of the customer, Forrester analysts conclude in a report on ...

A solid customer master data management system should give you design and functionality freedom, whether for marketing, service, sales or support, or anything else. That way, you can cope with all ...

A collection of records pertaining to one of the main subjects of an information system, such as customers, employees, products and vendors. Master files contain descriptive data, such as name and ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...