Think Google’s $35 Chromecast is too expensive… or that the ecosystem isn’t open enough? Matchstick have developed their own TV stick which will sell for $25 when it goes on sale in February, 2015.

MatchStick is a small, inexpensive device you can plug into a TV to stream internet video or other content. It’s a lot like Google’s Chromecast, but it’s expected o sell for $10 less. More importantly ...